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Producing Bollywood – Inside the Contemporary Hindi Film Industry de Tejaswini Ganti

Producing Bollywood – Inside the Contemporary Hindi Film Industry

Autor Tejaswini Ganti
en Limba Engleză Paperback – 6 mar 2012
Producing Bollywood offers an unprecedented look inside the social and professional worlds of the Mumbai-based Hindi film industry and explains how it became “Bollywood,” the global film phenomenon and potent symbol of India as a rising economic powerhouse. In this rich and entertaining ethnography Tejaswini Ganti examines the changes in Hindi film production from the 1990s until 2010, locating them in Hindi filmmakers’ efforts to accrue symbolic capital, social respectability, and professional distinction and to manage the commercial uncertainties of filmmaking. These efforts have been enabled by the neoliberal restructuring of the Indian state and economy since 1991. This restructuring has dramatically altered the country's media landscape, which quickly expanded to include satellite television and multiplex theatres. Ganti contends that the Hindi film industry’s metamorphosis into Bollywood would not have been possible without the rise of neoliberal economic ideals in India. By describing dramatic transformations in the Hindi film industry’s production culture, daily practices, and filmmaking ideologies during a decade of tremendous social and economic change in India, Ganti offers valuable new insights into the effects of neo-liberalism on cultural production in a postcolonial setting.
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Specificații

ISBN-13: 9780822352136
ISBN-10: 0822352133
Pagini: 440
Ilustrații: 28 photographs, 6 tables, 2 maps
Dimensiuni: 161 x 253 x 32 mm
Greutate: 0.6 kg
Editura: MD – Duke University Press

Recenzii

“This is the first book on Bollywood to combine a deep knowledge of the dynamics of script, song, stars, and style in this cinematic world with an equally keen sense of the unique nature of the politics, finance, and cultural prejudices of the film industry. It will be an indispensable benchmark for all future studies of Bollywood and of similar cinematic industries worldwide, and it will be of interest to media scholars, anthropologists, sociologists of culture, and the curious general reader.” Arjun Appadurai, New York University “Tejaswini Ganti mines her extensive contacts in an industry generally closed-off to most outsiders to provide us with in-depth analyses of the sensibilities, compulsions, and desires of important figures in the film industry and the social practices of film production. Producing Bollywood provides unique insights into the forces that shape the production of films in one of the largest film industries in the world. By going beyond the hype surrounding ‘Bollywood’ and by eschewing simplistic dismissals about escapism and the profit-making drive of Bollywood film-makers, this book enables us to understand the cultural logics that shape the production of Bollywood film. Based on more than a decade of ethnographic fieldwork in multiple sites of film production, Producing Bollywood is truly a trailblazing piece of work.” Purnima Mankekar, author of Screening Culture, Viewing Politics: An Ethnography of Television, Womanhood, and Nation in Postcolonial India

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Descriere

This is the first full-scale ethnography of Bollywood production, written by a media anthropologist who has had over a decade of access to the filmmakers themselves. The book describes the filmmakers’ social world, their filmmaking practices—including an average day on set—and their production culture. Ganti argues that the filmmakers hold their audiences and industry in low regard and that the industry has been in a process of gentrification, moving aside lower-class workers, films, and audiences to raise the stature of the filmmakers and the industry.