Cantitate/Preț
Produs

Product country image (PCI) VS. tourist destination image (TDI)

Autor Chiang Chiao Hsuan
en Limba Engleză Paperback – 19 mar 2013
The objective of the study was to offer an integrated approach to understanding different components of destination-country image (cognitive, affective and conative parts) by examining the theoretical and empirical evidence on the casual relationships among satisfaction, cognitive, affective and conative loyalties. A research model was proposed in which six hypotheses were developed. The empirical data was collected in Taiwan, which is the very new tourist attraction for Chinese tourists. A total of 364 questionnaires were returned and the data were analyzed using structural equation modeling (SEM). The results showed that satisfaction influenced on cognitive, affective and conative loyalties. Additionally, conative image influenced on satisfaction which means country image influenced the satisfaction for Chinese Tourists. The theoretical and managerial implications were drawn based on the study findings, and recommendations for future researchers were made.
Citește tot Restrânge

Preț: 32001 lei

Nou

Puncte Express: 480

Preț estimativ în valută:
6124 6441$ 5117£

Carte tipărită la comandă

Livrare economică 08-22 ianuarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783659373725
ISBN-10: 3659373729
Pagini: 88
Dimensiuni: 152 x 229 x 5 mm
Greutate: 0.14 kg
Editura: LAP Lambert Academic Publishing AG & Co. KG
Colecția LAP Lambert Academic Publishing

Notă biografică

The objective of the study was to offer an integrated approach to understanding different components of destination-country image (cognitive, affective and conative parts) by examining the theoretical and empirical evidence on the casual relationships among satisfaction, cognitive, affective and conative loyalties.