Product country image (PCI) VS. tourist destination image (TDI)
Autor Chiang Chiao Hsuanen Limba Engleză Paperback – 19 mar 2013
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Specificații
ISBN-13: 9783659373725
ISBN-10: 3659373729
Pagini: 88
Dimensiuni: 152 x 229 x 5 mm
Greutate: 0.14 kg
Editura: LAP Lambert Academic Publishing AG & Co. KG
Colecția LAP Lambert Academic Publishing
ISBN-10: 3659373729
Pagini: 88
Dimensiuni: 152 x 229 x 5 mm
Greutate: 0.14 kg
Editura: LAP Lambert Academic Publishing AG & Co. KG
Colecția LAP Lambert Academic Publishing
Notă biografică
The objective of the study was to offer an integrated approach to understanding different components of destination-country image (cognitive, affective and conative parts) by examining the theoretical and empirical evidence on the casual relationships among satisfaction, cognitive, affective and conative loyalties.