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Product Innovation in the Global Fashion Industry de Byoungho Jin

Product Innovation in the Global Fashion Industry: Palgrave Studies in Practice: Global Fashion Brand Management

Editat de Byoungho Jin, Elena Cedrola
en Limba Engleză Hardback – 28 noi 2017
As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired. 
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Specificații

ISBN-13: 9781137523488
ISBN-10: 1137523484
Pagini: 145
Ilustrații: XIX, 145 p. 19 illus., 14 illus. in color.
Dimensiuni: 148 x 210 x 17 mm
Greutate: 0.35 kg
Ediția:1st ed. 2018
Editura: Palgrave Macmillan US
Colecția Palgrave Pivot
Seria Palgrave Studies in Practice: Global Fashion Brand Management

Locul publicării:New York, United States

Cuprins

1. Product Innovation: Core to Continued Success.- 2. Stone Island: Product Innovation and Market Positioning as Drivers of Value Creation.- 3. The Geox: The Shoe that Breathes.- 4. Nike: An Innovation Journey.- 5. Repetto, A Paris-Based Craft Enterprise Growing into a Global Brand: Design-Driven Innovation and Meaning Strategy.

Notă biografică

Byoungho Jin is Putman and Hayes Distinguished Professor in the Department of Consumer, Apparel, and Retail Studies at the University of North Carolina, Greensboro, USA. 
 
Elena Cedrola is Professor at the University of Macerata, Italy and Professor at the Catholic University of Milan, Italy. 
  

Textul de pe ultima copertă

This volume explores the essence of the fashion evolution has been constant innovation, which is the utilization of new ideas to produce new products, processes, services or business practices. As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art and tradition have been merged, synthesized and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired. This volume consists of five chapters combining theory with practice, through the analysis of 4 case studies: Stone Island (menswear – Italy), Geox (shoes and apparel – Italy), Nike (sportswear – USA) and Repetto(dance-inspired products - France).