Cantitate/Preț
Produs

Product Management: Value, quality, cost, price, profit and organization

Autor Harry E. Cook
en Limba Engleză Hardback – 31 aug 1997
This book develops a quantitative structured methodology for managing the development of new products for highly competitive markets. Particular attention has been given to integrating a number of experimental tools and concepts within a common framework including marketing research. Taguchi methods, value benchmarking, value engineering, total quality management, activity based costing, concurrent engineering, statistical quality control, systems engineering, and organization treated today as related but separate tools and concepts. The reader should gain an understanding of how these tools complement each other and when they can be used most effectively to aid product decision making.
Citește tot Restrânge

Preț: 139327 lei

Preț vechi: 169911 lei
-18% Nou

Puncte Express: 2090

Preț estimativ în valută:
26663 27668$ 22286£

Carte tipărită la comandă

Livrare economică 17-31 martie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780412799402
ISBN-10: 0412799405
Pagini: 436
Ilustrații: XX, 412 p.
Dimensiuni: 156 x 234 x 29 mm
Greutate: 0.79 kg
Ediția:1997
Editura: SPRINGER NETHERLANDS
Colecția Springer
Locul publicării:Dordrecht, Netherlands

Public țintă

Research