Product Operations

Product Operations is the discipline of helping your Product Management function scale well. Surrounding the team with all of the essential inputs to set strategy, prioritize, and streamline ways of working.

Many companies want to reap the benefits of economies of scale that comes with being a product-led company. As our businesses change shape to focus more on software, so do our ways of working. We need to make sure we're breaking down these silos of information and capabilities that arise at scale. To react quickly and set great Product Strategies, leaders and team members alike need access to high quality data and a process to implement their decisions.

In this book, Melissa Perri and Denise Tilles explain how Product Operations helps solve many of scaling issues companies face today, like:

• Connecting financial metrics back to the delivery of software features
• Better working relationships between go-to-market teams and software teams
• Getting the right information to set and monitor company and product strategies
• Streamlining the flow of user insights into the right teams
• How to set up a Product Management Operating Model

Executives and leaders of SAAS scale up and enterprise companies will discover the benefits of the Three Pillars of Product Operations as they read through the stories of real companies who have implemented the function, like Stripe, Uber, athenahealth, Oscar Health, and Fidelity. This book covers the following topics:

• What is Product Operations and why is it an essential function in scaling software companies
• The Three Pillars of Product Operations: Data and Insights; Customer and Market Insights; and Process and Governance
• How to Introduce and Build a Team for Product Operations

Contributor Bio:Perri, Melissa
Melissa Perri is a strategic advisor, author, and board member that works with leaders at Fortune 500 companies and SAAS scale ups to enable growth through building impactful product strategies and organizations. In 2018 she wrote the industry-acclaimed book "Escaping the Build Trap". Currently, Melissa is the CEO and founder of Produx Labs, which offers e-learning for product people through Product Institute and CPO Accelerator. She is as a board member of Meister, a board advisor for Labster and Dragonboat, and a former board member of Forsta (acquired by Press Ganey in 2022). In 2019, Melissa was appointed to the faculty of Harvard Business School to teach Product Management in the MBA program. She has consulted with dozens of companies to transform their product organizations, including Insight Partners, Capital One, Vanguard, Walmart/Sam's Club. In her free time, you can find her trying to finish her house renovations before something else breaks.

Contributor Bio:Tilles, Denise
With over a decade of product leadership experience, product consultant Denise Tilles supports companies like Bloomberg, Sam's Club, ATB Financial, and DaVita to enable meaningful outcomes for customers and the business through targeted support in product operations, product strategy, org design, and coaching. With Melissa Perri's product consultancy Produx Labs, Denise worked with Fortune 50 software-enabled enterprises to high-growth SaaS scaleups to implement and scale their Product Operations functions. On the operating side, she's built and led product and UX teams at Cision, Conde Nast, and Understood. Denise lives in Brooklyn with her husband and loud Dachsund, Georgie.