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Product Strategy for High Technology Companies

Autor Michael McGrath
en Limba Engleză Hardback – 16 oct 2000
Offers an insight into how leaders such as Microsoft, Intel and others - continue their dominance in a competitive marketplace. This book provides strategies and techniques that include: an examination of the Core Strategic Vision and Market Platform Plan Frameworks; and, case studies examining 14 strategies: what worked and what didn't.
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Specificații

ISBN-13: 9780071362467
ISBN-10: 0071362460
Pagini: 400
Dimensiuni: 160 x 236 x 31 mm
Greutate: 0.69 kg
Ediția:Revised
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States

Cuprins

Part I: Framework for Product Strategy.

1. Strategy Requires Vision.

2. Aligning Vision and Strategy.

3. Building the Foundation: Product Platform Strategy.

4. Defining the Offerings: Product Line Strategy.

5. Addressing Market Realities: the MPP Framework.

6. Successful Expansion Paths: The Leveraged Expansion Framework.

Part II: Competitive Strategy.

7. Achieving Sustained Differentiation Using Vectors of Differentiation.

8. Product Pricing Strategy.

9. Taking Advantage of First-to-Market and Fast-Follower Strategies.

10. Thinking Globally About Product Strategy.

11. Understanding the Opportunities and Risks of Cannibalization.

Part III: Growth Strategies.

12. Highways to Rapid Growth.

13. Growth Through Acquisitions.

14. Growth Through New Ventures.

15. Growth Through Innovation.

Part IV: The Process of Product Strategy.

16. Strategic Balance and Portfolio Management.

17. Process Elements.