In her work, "A Product Unraveled: American Newspapers and the Framing of Tobacco as a Crop, A Habit and a Policy," Catherine Siebel examines the complex ways in which the American press frames three very different aspects of tobacco: cigarette addiction, agricultural product, and highly contested policy. This book draws comparisons across topic, newspaper type and region of the country, demonstrating that the "problems" associated with tobacco are not only constructed, but in fact reflect local structures. Through an analysis of a year''s worth of newspaper coverage, the author demonstrates that despite the increasingly global and homogenized nature of the news media, the cultural frames used to understand tobacco remain grounded in geographic and political history.