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Products for Conscious Consumers – Developing, Marketing and Selling Ethical Products

Autor Kemi Ogunyemi, Vanessa Burgal
en Limba Engleză Hardback – 5 iul 2022
Products for Conscious Consumers is a guide for academics, students and professionals who want to measure and influence responsible consumer behaviour and attain genuine Green Marketing.
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Specificații

ISBN-13: 9781802628388
ISBN-10: 180262838X
Pagini: 264
Dimensiuni: 152 x 229 x 18 mm
Greutate: 0.5 kg
Editura: Emerald Publishing

Notă biografică

Kemi Ogunyemi, Associate Professor, holds a degree in Law from the University of Ibadan, an LLM from University of Strathclyde, and MBA and PhD degrees from Pan-Atlantic University. She teaches business ethics, managerial anthropology, self-leadership, and sustainability at Lagos Business School. She is also the director of Christopher Kolade Centre for Research in Leadership and Ethics.
Vanessa Burgal is a Faculty from the Marketing department at Lagos Business School, Pan-Atlantic University, Nigeria. She earned her bachelor's degree and MBA from ESADE Business School in Barcelona, Spain. She also has the CEMS Master from HEC Business School in Paris, France. Prior to her academic career, she worked in Global Marketing positions for Heineken International, Coca-Cola and Mars, among others. She is specialised in consumer-packaged goods brand management, market research and category management.