Professional Web Video: Plan, Produce, Distribute, Promote and Monetize Quality Video
Autor Richard Harrington, Mark Weiseren Limba Engleză Hardback – 27 iul 2017
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Specificații
ISBN-13: 9781138407459
ISBN-10: 1138407453
Pagini: 308
Dimensiuni: 189 x 246 mm
Greutate: 0.45 kg
Ediția:1
Editura: CRC Press
Colecția Routledge
Locul publicării:Boca Raton, United States
ISBN-10: 1138407453
Pagini: 308
Dimensiuni: 189 x 246 mm
Greutate: 0.45 kg
Ediția:1
Editura: CRC Press
Colecția Routledge
Locul publicării:Boca Raton, United States
Public țintă
Professional Practice & DevelopmentNotă biografică
A digital video expert and a trained business professional, Rich understands both the creative and management sides of the visual communications industry. He's held such diverse jobs as directing newscasts and publishing music magazines, to managing a production department and consulting non-profit agencies. Rich graduated from Drake University School of Journalism with dual degrees in Broadcast News and Radio-Television Production. He also holds a master's degree in Project Management from Keller Graduate School of Management.
Mark merges creative talents with bottom-line realism. With extensive experience as both a videographer and producer, Mark knows how to maximize budgets, locations, and production opportunities. Mark holds a B.A. from the College of William and Mary and a Masters in Communications with a concentration in Film and Video from the American University.
Mark merges creative talents with bottom-line realism. With extensive experience as both a videographer and producer, Mark knows how to maximize budgets, locations, and production opportunities. Mark holds a B.A. from the College of William and Mary and a Masters in Communications with a concentration in Film and Video from the American University.
Cuprins
1: Making Great Web Video; 2: Essential Preproduction; 3: Audio is Half Your Program; 4: Great Video Needs Great Lighting; 5: Videography for the Web; 6: Telling Your Story with Visuals; 7: Editing Considerations; 8: Encoding Video for the Web; 9: Understanding Flash Video; 10: Podcasting and RSS Essentials; 11: Hosting Web Video; 12: Promoting Your Video; 13: Monetizing Your Video
Descriere
An introduction to professional planning and production techniques that ensures that your video meets the same standards you set for every other communication program element.