Do you want better customers and higher profits? Unlock the system that offers both. Out there is a group of people who either need or want to buy exactly what you're selling. This target market (or target audience) doesn't even know you exist at this moment By reading this book, you can: * Unearth your best customers' attitudes and interests so you can find more people just like them * Create a portrait of your ideal customer or client * Know how to clone your best client * Enter the conversation already going on in their head, not as a sales person, but as a helping friend If you know everything about your target market, you can craft your marketing messages so that prospects will think they "tripped over you by accident." Waste less time and effort, and make more money, by focusing on just the people who have the potential of becoming your best customers