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Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans

Autor Stephen Woessner
en Limba Engleză Paperback – 13 sep 2017
Did you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right.
Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch. Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry.
Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to:
  • Choose the ideal format for the type of show you are producing
  • Get the best guests
  • Create intriguing interview questions
  • Record and edit like a pro
  • Maximize buzz for the launch
  • Secure generous sponsorship
  • Achieve top rankings fast
Don’t let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With Profitable Podcasting navigating you through every step, you will reach the payoff quickly and painlessly.
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Specificații

ISBN-13: 9780814438282
ISBN-10: 0814438288
Pagini: 272
Dimensiuni: 190 x 235 x 17 mm
Greutate: 0.57 kg
Ediția:Specială
Editura: Amacom
Colecția Amacom
Locul publicării:Nashville, United States

Descriere

Did you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right.
Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch. Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry.
Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to:
  • Choose the ideal format for the type of show you are producing
  • Get the best guests
  • Create intriguing interview questions
  • Record and edit like a pro
  • Maximize buzz for the launch
  • Secure generous sponsorship
  • Achieve top rankings fast
Don’t let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With Profitable Podcasting navigating you through every step, you will reach the payoff quickly and painlessly.

Notă biografică


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CONTENTS

Acknowledgments vii

Foreword by Don Yaeger ix

Introduction: How a Podcast Can Be Your Trojan Horse of Selling 1

Chapter 1: Overcome Your Biggest Obstacles to Success 13

Chapter 2: Take Your Vitals 23

Chapter 3: System Overview--Your Recipe for Success 35

Chapter 4: Grow Your Revenue 43

Chapter 5: Expand Your Platform 53

Chapter 6: Build Your Nation of True Fans 61

Chapter 7: Your Avatar, Dream 50, and My $2 Million Mistake 69

Chapter 8: Stage 1: Strategic Planning and Production Kickoff 77

Chapter 9: Stage 2: Guest Experience and Website Groundwork 89

Chapter 10: Stage 3: Audio Intros, Outros, and Design 111

Chapter 11: Stage 4: Social Media, Recording Software, and First Round of Guest Interviews 127

Chapter 12: Stage 5: Final Website Content and Show Notes 143

Chapter 13: Stage 6: Equipment, Software, and Editing Your Interviews 155

Chapter 14: Stage 7: Launch Strategy: How to Reach the Top of iTunes 167

Chapter 15: How to Be an Excellent Host 175

Chapter 16: How to Attract Sponsorships 181

Chapter 17: Getting It All Done: Recruit Rock Star Unpaid Interns 191

Epilogue: Don't Quit--Win the Oscar Instead 201

Appendix: Success Stories from Business Owners 209

Notes 247

Index 249