Protecting the Brand
Autor Peter Hlavnicka, Anthony Keatsen Limba Engleză Paperback – 22 noi 2021
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Specificații
ISBN-13: 9781637421512
ISBN-10: 1637421516
Pagini: 392
Dimensiuni: 152 x 229 x 21 mm
Greutate: 0.52 kg
Editura: Business Expert Press
ISBN-10: 1637421516
Pagini: 392
Dimensiuni: 152 x 229 x 21 mm
Greutate: 0.52 kg
Editura: Business Expert Press
Notă biografică
Peter Hlavnicka is a founder and CEO of Phi Ventures Pte. Ltd. as well as Venture Partner at R3i Ventures Pte. Ltd. based in Singapore and is specializing in deeptech and medtech, global IP commercialization, compliance, brand protection, and supply chain security. Previously as Director Brand Protections APAC at Fitbit, Director Pricing at Blackberry Ltd., Director IP Protection and Enforcement at Dolby Laboratories, Grey Market and Anti-counterfeiting at Nortel Networks; he led global IP protection and IP licensing efforts and also served as President and Treasurer of AGMA Global.
Descriere
Explores best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors examine the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause.