Protecting Your Company Against Competitive Intelligence
Autor John J. McGonagle, Carolyn M. Vellaen Limba Engleză Hardback – 12 ian 1998 – vârsta până la 17 ani
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Specificații
ISBN-13: 9781567201178
ISBN-10: 1567201172
Pagini: 176
Dimensiuni: 156 x 235 x 23 mm
Greutate: 0.47 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
ISBN-10: 1567201172
Pagini: 176
Dimensiuni: 156 x 235 x 23 mm
Greutate: 0.47 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
Notă biografică
JOHN J. McGONAGLE is Managing Partner of The Helicon Group and CAROLYN M. VELLA is Helicon's Founding Partner. Together they have written five books and dozens of articles on CI and related topics. Internationally recognized for their workshops and seminars, they have advised clients on competitive intelligence and related subjects in Europe, Asia, Australia, and North and South America. Their three other Quorum books are, A New Archetype for Competitive Intelligence (1996), Improved Business Planning Using Competitive Intelligence (1988), and Competitive Intelligence in the Computer Age (1987).
Cuprins
PrefaceThe Big PictureCloaking and Competitive IntelligenceIntroduction to Cloaking: A Case StudyCloakingWhat do Others Know about You and Where Did They Find It?How do They Figure Out What We Are Doing?Creating a Cloaking ProgramWhat Should You Protect and How Should You Protect It?Cloaking Precepts: What to Do?Cloaking Precepts: How to ProceedCloaking Precepts: Where to ActYour Cloaking Program: Organizational IssuesNow Use Your New Low Visibility!Appendix A: DisinformationAppendix B: Critical LegislationGlossaryBibliographyIndex