In today's world video production is a commodity, easily produced by virtually anyone with just a cell phone. Film director Pierre Walters reflects on how quality brands can use the power of video and storytelling to rise above the white noise of the media age and engage on an emotionally inspiring level with each of their consumers. A powerful study of what video means in the context of social media and the connected world, Walters invites business owners, artists, and organizations to tap into the power of their engaged audience.