Have you ever wondered if there exists a blueprint for success with Google AdWords? Whether you have some experience with Google AdWords, new to this space, or have your conversions stalled at a plateau, this book will help you run better, more targeted and cost effective campaigns. Imagine moving your campaigns to the next level by maximizing results that lead to conversions. This book will be your blueprint for success. You will learn the best practice strategies that help maximize relevant leads by following my 12+ years of proven strategies that will make a clear difference in any campaign. Specifically: - Discovering keywords that can have high Quality Scores - Bidding strategies for search, mobile, and Geo-targeted locations - Writing compelling ads targeted at desirable prospects - Reconnecting with prospects through AdWords Remarketing - Writing relevant landing pages that convert in the double digits - And more