Providing Actionable Recommendations: Marketing und Medien, Bd. 6
Autor Paul Marxen Limba Engleză Paperback – 21 ian 2013
Preț: 426.45 lei
Preț vechi: 526.48 lei
-19% Nou
Puncte Express: 640
Preț estimativ în valută:
81.61€ • 84.78$ • 67.79£
81.61€ • 84.78$ • 67.79£
Carte disponibilă
Livrare economică 13-27 ianuarie 25
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9783844102154
ISBN-10: 3844102159
Pagini: 240
Dimensiuni: 148 x 210 x 15 mm
Greutate: 0.29 kg
Editura: Josef Eul Verlag GmbH
Colecția Marketing und Medien, Bd. 6
Seria Marketing und Medien, Bd. 6
ISBN-10: 3844102159
Pagini: 240
Dimensiuni: 148 x 210 x 15 mm
Greutate: 0.29 kg
Editura: Josef Eul Verlag GmbH
Colecția Marketing und Medien, Bd. 6
Seria Marketing und Medien, Bd. 6
Cuprins
1 Introduction and Motivation1.1 Motivation1.2 Objectives1.3 The Outline of the Thesis2 Background and Related Work2.1 A Parsimonious Overview of Recommendation Techniques2.2 Explanations in Recommender Systems2.3 Movie-Related Preferences and Relevant Movie Characteristics2.4 Summary3 Conceptual Framework of a Hybrid Recommender System that allows for Effective Explanations of Recommendations3.1 The Modeling of User Preferences3.2 The Estimation of Model Parameters3.3 Hybridization with Collaborative Filtering4 Empirical Study4.1 The Examined Datasets and Their Properties4.2 Measures of Prediction Accuracy4.3 The Employed Algorithms and Benchmarks4.4 Results4.5 Summary5 Conclusions and Future Work5.1 Research Summary, Key Findings and Contributions5.2 Discussion and Implications5.3 Limitations and Avenues for Future Research
Notă biografică
Paul Marx, born in Novosibirsk (Russia) in 1979, studied Aero-hydrodynamics and Business Administration at the Novosibirsk State Technical University. From 1998 to 2000 he worked as marketing director at Siberian ration supply company ¿Vital Ltd.¿. He moved to Germany in 2000, where he continued his studies in Business Administration at the University of Hannover and obtained a master¿s degree (Dipl.-Ök.) in 2006, specializing in marketing, media research, and economic computer science. At the same time he founded a web surveys service ¿eQuestionnaire¿. He subsequently became a lecturer and research assistant at the Chair for Marketing & Media Research at the Bauhaus-University of Weimar, where he completed his doctoral thesis (Dr. rer. pol.) in 2012.