Public Relations and Marketing for Archivists: A How-To-Do-It Manual de Russell D. James

Public Relations and Marketing for Archivists: A How-To-Do-It Manual: How-to-do-it Manual for Librarians

Autor Russell D. James

en Limba Engleză Paperback – 31 ian 2011 – vârsta de la 18 ani

This text presents an introduction to public relations basics, from writing good press releases to evaluating PR services to working with internal public relations offices. It also includes a timely section to help you make the most of cutting-edge Web 2.0 tools like blogs, websites and podcasts to further outreach efforts.

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Specificații

ISBN-13: 9781555707330
ISBN-10: 1555707335
Pagini: 273
Dimensiuni: 211 x 277 x 15 mm
Greutate: 0.7 kg
Ediția:New.
Editura: Society of American Archivists
Seriile How-to-do-it Manual for Librarians, How-To-Do-It Manual Series (for Librarians)