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Public Relations and the Making of Modern Britain de Anthony Scott

Public Relations and the Making of Modern Britain

Autor Anthony Scott
en Limba Engleză Hardback – mai 2012
Public relations was established in Britain by a group of liberal intellectuals in the aftermath of the slump. Central to the startling story of Britain's early public relations pioneers is Sir Stephen Tallents, the inaugural President of the Institute of Public Relations. Tallents was a public sector entrepreneur who lent his patronage to John Grierson's documentary film movement, the BBC Overseas Service, the development of Listener Research and the staging of the Festival of Britain.

A compelling portrait of how the social, economic and media revolutions of early twentieth century reshaped national life, Public relations and the making of modern Britain reveals a country struggling to cope with austerity and crisis that is at once very different from, and yet surprisingly similar to, our own.

This book includes the first reprint of Tallents' influential 'The Projection of England' for over fifty years. It will interest students and scholars of media studies and modern British culture, history and politics.

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Specificații

ISBN-13: 9780719084577
ISBN-10: 0719084571
Pagini: 265
Dimensiuni: 140 x 216 x 30 mm
Greutate: 0.48 kg
Editura: MANCHESTER UNIVERSITY PRESS

Cuprins

Acknowledgements List of illustrations 1. After the Great War: The origin of public relations 2. Beginnings: The Empire Marketing Board, 1926-33 3. The Projection of England and Documentary Cinema 4. A triumph of public relations: The GPO, 1933-35 5. The limits of public relations The BBC and The Ministry of Information 6. Rebuilding the nation: The Festival of Britain and the formation of the Institute of Public Relations 7. Conclusion Notes Appendix: The projection of England by Sir Stephen Tallents Bibliography Index

Notă biografică

Descriere

This book tells the story of how the unorthodox liberalism of the public sector svengali Stephen Tallents helped reshape public life for a new social, political and technological age. -- .