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Public Relations and the Power of Creativity – Strategic Opportunities, Innovation and Critical Challenges de Sarah Bowman

Public Relations and the Power of Creativity – Strategic Opportunities, Innovation and Critical Challenges: Advances in Public Relations and Communication Management

Autor Sarah Bowman, Adrian Crookes, Øyvind Ihlen, Stefania Romenti
en Limba Engleză Hardback – 3 oct 2018
This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
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Specificații

ISBN-13: 9781787692923
ISBN-10: 1787692922
Pagini: 256
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.48 kg
Editura: Emerald Publishing
Seria Advances in Public Relations and Communication Management

Notă biografică

Sarah Bowman is a Senior Lecturer at Northumbria University, UK. Her research interest include public affairs, ethical practice, competencies, and visual, spatial and affective practice.Adrian Crookes is the Programme Director for the Communications and Media courses at London College of Communication, University of Arts London, UK, which includes advertising, media communications, media cultures, and public relations at undergraduate and postgraduate levels. Øyvind Ihlen is a Professor in the Department of Media and Communication (IMK) at the University of Oslo, Norway. His research focuses in particular on the strategic communication of political issues. Stefania Romenti is Associate Professor and Chair in Strategic Communication at Università IULM, Milan, Italy and Adjunct Professor of Communication Measurement at IE Business School, Madrid, Spain. Her research interests include communication measurement, reputation management and stakeholder engagement.