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Public Relations for the Public Good

Autor Shelley Spector
en Limba Engleză Paperback – 29 aug 2016
Looks at modern America through the lens of public relations, showing how many of the events that have changed the course the country's modern history were triggered by campaigns to influence attitudes, opinions, and behaviours.
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Specificații

ISBN-13: 9781631573811
ISBN-10: 1631573810
Pagini: 150
Dimensiuni: 152 x 229 x 11 mm
Greutate: 0.27 kg
Editura: Business Expert Press

Notă biografică

Louis Capozzi has taught courses in business, consulting, and crisis management in the graduate programs in corporate communications at both New York University and Baruch College. He previously served as chief communications officer of Aetna, and chairman of the MSL Group, one of the world's largest public relations firms. A journalism and marketing graduate from the NYU Stern School of Business, he holds an MBA from Baruch.