Public Relations In The Networked Publics
en Limba Engleză Paperback – 27 ian 2020
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Specificații
ISBN-10: 3631803990
Pagini: 284
Dimensiuni: 148 x 210 mm
Greutate: 0 kg
Editura: Peter Lang Copyright AG
Cuprins
Introduction - Social Media Interaction and Digital Public Relations: The Example of Turkish Green Crescent Society - Data Storytelling and Digital Visualization - A Current and Capitalist Consumption Myth: Black Friday - Unexpected Events in Health Institutions and Digital Public Relations - Examining E-Complaints against Airline Companies in Terms of Public Relations - The Use of New Media for Digital Public Relations: The Case of Konya Universities - The Use of Digital Storytelling as a Public Relations Tool for Corporate Reputation: The Sample of Tat Gida Farmer Stories - Independent and Nonverbal Postmodern Relationship Forms in the Network Age - Organizations' use of Social Media from the Perspective of Dialogical Communication and Marketing-Oriented Public Relations - How Twitter Was Used during the 2018 Presidential Election by the Candidates in Turkey Image Creation in the Context of Dramaturgy - Theory - Social Media Presence of Banks in Terms of Public Relations: The Example of Ziraat Bank, Is Bank, and Kuveyt Türk Participation Bank