Public Relations Poems and London Incantations is both an academic Book and an interesting Book of positive incantations. The PR poems are written in News Release format as devised originally by Frank Jefkins who was a PR Guru. I have been the first author to use the news release mnemonic 'SOLAADS' in poetry. S - stands for subject. O - stands for organisation. L - stands for location. A - stands for advantages. A - stands for applications. D - stands for details. S - stands for source. The first three (SOL) must be in the first paragraph. I have devised other new poetic styles. Included in this book are the following: 1. 'WABSS' W - Stands for - wordplay. A - stands for above the line: Television, radio or newspaper influences and affluence. B - stands for - below the line like: leaflets received by hand deliveries (be it door posting), point-of sale literatures influences and affluence. S - stands for: slogan of organisation. S - stands for satire of the slogan.