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Public Relations

Autor Shirley Harrison, Harrison S
en Limba Engleză Paperback – 10 mar 2010
This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.
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Specificații

ISBN-13: 9781861525475
ISBN-10: 1861525478
Pagini: 224
Ilustrații: black & white illustrations
Dimensiuni: 203 x 231 x 14 mm
Greutate: 0.44 kg
Ediția:2nd Revised edition
Editura: CENGAGE LEARNING
Locul publicării:United Kingdom

Descriere

This is a textbook for students of PR. It offers a link from theory to practice, describing the key frameworks and developments in PR and showing exactly how they work in the real world.