Public Speaking: An Audience-Centered Approach: International Edition
Autor Steven A. Beebe, Susan J. Beebeen Limba Engleză Paperback – 28 feb 2008
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Specificații
ISBN-13: 9780205642304
ISBN-10: 0205642306
Pagini: 528
Dimensiuni: 216 x 276 mm
Greutate: 1.06 kg
Ediția:7Nouă
Editura: Pearson Education
Colecția Pearson Education
Locul publicării:Upper Saddle River, United States
ISBN-10: 0205642306
Pagini: 528
Dimensiuni: 216 x 276 mm
Greutate: 1.06 kg
Ediția:7Nouă
Editura: Pearson Education
Colecția Pearson Education
Locul publicării:Upper Saddle River, United States
Cuprins
Each chapter concludes with “Summary,” “Being Audience-Centered: A Sharper Focus,” “Critical Thinking Questions,” “Ethical Questions,” and “Speech Workshop.”
1. Speaking with Confidence.
Why Study Public Speaking?
Public Speaking and Conversation.
The Communication Process.
The Rich Heritage of Public Speaking.
Public Speaking and Diversity.
Improving Your Confidence as a Speaker.
2. Previewing the Audience-Centered Speechmaking Process.
The Audience-Centered Speechmaking Model.
Consider Your Audience.
Select and Narrow Your Topic.
Determine Your Purpose.
Develop Your Central Idea.
Generate the Main Ideas.
Gather Verbal and Visual Supporting Material.
Organize Your Speech.
Rehearse Your Speech.
Deliver Your Speech.
3. Speaking Ethically and Freely.
Speaking Freely.
Speaking Ethically.
Listening Ethically.
4. Listening to Speeches.
Barriers to Effective Listening.
Becoming a Better Listener.
Improving Your Note-Taking Skills.
Listening and Critical Thinking.
Analyzing and Evaluating Speeches.
5. Analyzing Your Audience
Becoming an Audience-Centered Speaker.
Analyzing Your Audience Before You Speak.
Adapting to Your Audience as You Speak.
Analyzing Your Audience After You Speak.
6. Developing Your Speech.
Select and Narrow Your Topic.
Determine Your Purpose.
Develop Your Central Idea.
Generate and Preview Your Main Ideas.
Meanwhile, Back at the Computer . . .
7. Gathering Supporting Material.
Personal Knowledge and Experience.
The Internet.
Library Resources.
Interviews.
Resources from Special-Interest Groups and Organizations.
Research Strategies.
8. Integrating Supporting Material.
Illustrations.
Descriptions and Explanations.
Definitions.
Analogies.
Statistics.
Opinions.
Selecting the Best Supporting Material.
9. Organizing Your Speech.
Organizing Your Main Ideas.
Subdividing Your Main Ideas.
Integrating Your Supporting Material.
Organizing Your Supporting Material.
Developing Signposts.
Supplementing Signposts with Presentation Aids.
10. Introducing and Concluding Your Speech.
Purposes of Introductions.
Effective Introductions.
Purposes of Conclusions.
Effective Conclusions.
11. Outlining and Editing Your Speech.
Developing Your Preparation Outline.
Editing Your Speech.
Developing Your Delivery Outline and Speaking Notes.
12. Using Words Well: Speaker Language and Style.
Oral Versus Written Language Style.
Using Words Effectively.
Adapting Your Language Style to Diverse Listeners.
Crafting Memorable Word Structures.
Tips for Using Language Effectively.
13. Delivering Your Speech.
The Power of Speech Delivery.
Methods of Delivery.
Characteristics of Effective Delivery.
Audience Diversity and Delivery.
Rehearsing Your Speech: Some Final Tips.
Delivering Your Speech.
Adapting Your Speech Delivery for Television.
Responding to Questions.
14. Using Presentation Aids.
The Value of Presentation Aids.
Types of Presentation Aids.
Guidelines for Developing Presentation Aids.
Guidelines for Using Presentation Aids.
15. Speaking to Inform.
Goals of Informative Speaking.
Types of Informative Speeches.
Strategies to Enhance Audience Understanding.
Strategies to Enhance Audience Interest.
Strategies to Enhance Audience Recall.
16. Understanding Principles of Persuasion.
Persuasion Defined.
How to Motivate Listeners.
How Persuasion Works.
How to Develop Your Persuasive Speech.
Putting Persuasive Principles into Practice.
17. Using Persuasive Strategies.
Establishing Credibility.
Enhancing Your Credibility.
Using Logic and Evidence to Persuade.
Using Emotion to Persuade.
Strategies for Adapting Ideas to People and People to Ideas.
Strategies for Organizing Persuasive Messages.
18. Speaking on Special Occasions.
Public Speaking in the Workplace.
Ceremonial Speaking.
After-Dinner Speaking: Using Humor Effectively.
Epilogue.
Appendix A: Speaking in Small Groups
Appendix B: The Classical Tradition of Rhetoric.
Appendix C: Speeches for Analysis and Discussion.
I Have a Dream, Martin Luther King, Jr.
Tissue Trade Reform, Christina Costanzo.
Van Gogh’s Incredible Life, Kristy Shaw.
Harvard Commencement Remarks, Bill Gates
Ovarian Cancer: Breaking the Silence, Vigar Mohammed.
The Hillbilly Girl, Bridget Traut.
A Jury Not of Her Peers, Colston Reid.
Notes.
Index.
1. Speaking with Confidence.
Why Study Public Speaking?
Public Speaking and Conversation.
The Communication Process.
The Rich Heritage of Public Speaking.
Public Speaking and Diversity.
Improving Your Confidence as a Speaker.
2. Previewing the Audience-Centered Speechmaking Process.
The Audience-Centered Speechmaking Model.
Consider Your Audience.
Select and Narrow Your Topic.
Determine Your Purpose.
Develop Your Central Idea.
Generate the Main Ideas.
Gather Verbal and Visual Supporting Material.
Organize Your Speech.
Rehearse Your Speech.
Deliver Your Speech.
3. Speaking Ethically and Freely.
Speaking Freely.
Speaking Ethically.
Listening Ethically.
4. Listening to Speeches.
Barriers to Effective Listening.
Becoming a Better Listener.
Improving Your Note-Taking Skills.
Listening and Critical Thinking.
Analyzing and Evaluating Speeches.
5. Analyzing Your Audience
Becoming an Audience-Centered Speaker.
Analyzing Your Audience Before You Speak.
Adapting to Your Audience as You Speak.
Analyzing Your Audience After You Speak.
6. Developing Your Speech.
Select and Narrow Your Topic.
Determine Your Purpose.
Develop Your Central Idea.
Generate and Preview Your Main Ideas.
Meanwhile, Back at the Computer . . .
7. Gathering Supporting Material.
Personal Knowledge and Experience.
The Internet.
Library Resources.
Interviews.
Resources from Special-Interest Groups and Organizations.
Research Strategies.
8. Integrating Supporting Material.
Illustrations.
Descriptions and Explanations.
Definitions.
Analogies.
Statistics.
Opinions.
Selecting the Best Supporting Material.
9. Organizing Your Speech.
Organizing Your Main Ideas.
Subdividing Your Main Ideas.
Integrating Your Supporting Material.
Organizing Your Supporting Material.
Developing Signposts.
Supplementing Signposts with Presentation Aids.
10. Introducing and Concluding Your Speech.
Purposes of Introductions.
Effective Introductions.
Purposes of Conclusions.
Effective Conclusions.
11. Outlining and Editing Your Speech.
Developing Your Preparation Outline.
Editing Your Speech.
Developing Your Delivery Outline and Speaking Notes.
12. Using Words Well: Speaker Language and Style.
Oral Versus Written Language Style.
Using Words Effectively.
Adapting Your Language Style to Diverse Listeners.
Crafting Memorable Word Structures.
Tips for Using Language Effectively.
13. Delivering Your Speech.
The Power of Speech Delivery.
Methods of Delivery.
Characteristics of Effective Delivery.
Audience Diversity and Delivery.
Rehearsing Your Speech: Some Final Tips.
Delivering Your Speech.
Adapting Your Speech Delivery for Television.
Responding to Questions.
14. Using Presentation Aids.
The Value of Presentation Aids.
Types of Presentation Aids.
Guidelines for Developing Presentation Aids.
Guidelines for Using Presentation Aids.
15. Speaking to Inform.
Goals of Informative Speaking.
Types of Informative Speeches.
Strategies to Enhance Audience Understanding.
Strategies to Enhance Audience Interest.
Strategies to Enhance Audience Recall.
16. Understanding Principles of Persuasion.
Persuasion Defined.
How to Motivate Listeners.
How Persuasion Works.
How to Develop Your Persuasive Speech.
Putting Persuasive Principles into Practice.
17. Using Persuasive Strategies.
Establishing Credibility.
Enhancing Your Credibility.
Using Logic and Evidence to Persuade.
Using Emotion to Persuade.
Strategies for Adapting Ideas to People and People to Ideas.
Strategies for Organizing Persuasive Messages.
18. Speaking on Special Occasions.
Public Speaking in the Workplace.
Ceremonial Speaking.
After-Dinner Speaking: Using Humor Effectively.
Epilogue.
Appendix A: Speaking in Small Groups
Appendix B: The Classical Tradition of Rhetoric.
Appendix C: Speeches for Analysis and Discussion.
I Have a Dream, Martin Luther King, Jr.
Tissue Trade Reform, Christina Costanzo.
Van Gogh’s Incredible Life, Kristy Shaw.
Harvard Commencement Remarks, Bill Gates
Ovarian Cancer: Breaking the Silence, Vigar Mohammed.
The Hillbilly Girl, Bridget Traut.
A Jury Not of Her Peers, Colston Reid.
Notes.
Index.
Textul de pe ultima copertă
Public Speaking: An Audience-Centered Approach, 7/E
Steven A. Beebe, Texas State University - San Marcos
Susan J. Beebe, Texas State University - San Marcos
The uniqueaudience-centered approach of this top-selling text emphasizes that your success in public speaking depends on how listeners interpret the message. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in your speechmaking process. This model of public speaking is the foundation of the text, guiding you through the step-by-step process of public speaking, focusing your attention on the dynamics of diverse audiences, and narrowing the gap between the classroom and the real world.
NEW FEATURES OF THE SEVENTH EDITION:
MySpeechLab is a fun, interactive online resource that gives you everything you need to succeed in your Public Speaking course — all in one easy-to-use website. Log on to www.myspeechlab.com and find a wealth of videos, practice exams and tests, interactive activities, an outline tool, research help, and much more! (Access code required.)
Steven A. Beebe, Texas State University - San Marcos
Susan J. Beebe, Texas State University - San Marcos
The uniqueaudience-centered approach of this top-selling text emphasizes that your success in public speaking depends on how listeners interpret the message. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in your speechmaking process. This model of public speaking is the foundation of the text, guiding you through the step-by-step process of public speaking, focusing your attention on the dynamics of diverse audiences, and narrowing the gap between the classroom and the real world.
NEW FEATURES OF THE SEVENTH EDITION:
- TheConfidently Connecting with Your Audience margin feature appears in every chapter and provides tips and strategies for managing communication apprehension effectively—from building confidence with a well-organized speech (Ch. 9) to focusing on the information you have to share rather than on your fears (Ch. 15).
- Expanded and improved Learning From Great Speakers box identifies lessons you can learn from great speakers.
- Speech Workshop, an end-of-chapter feature, provides a wealth of activities, worksheets, strategies, and suggestions for helping you develop and deliver speeches.
- The popular and effective Developing Your Speech Step by Step box offers a new model that allows you to follow the steps of a successful student speaker as she works through the speechmaking process.
MySpeechLab is a fun, interactive online resource that gives you everything you need to succeed in your Public Speaking course — all in one easy-to-use website. Log on to www.myspeechlab.com and find a wealth of videos, practice exams and tests, interactive activities, an outline tool, research help, and much more! (Access code required.)
Caracteristici
- TECHNOLOGY ADVANTAGE–
- MySpeechLab is a state-of-the-art, interactive and instructive solution for introductory public speaking. Designed to be used as a supplement to a traditional lecture course, or to completely administer an online course, MySpeechLab combines an E-book, multimedia, video clips, speech preparation activities, research support, tests and quizzes to completely engage students. (See Valuepack listings for package ISBNs.)
- The "Speaker's Homepage," found throughout the text, offers students hands-on tips and Internet links to find and effectively use Internet material that relates to the chapter concepts and helps them enhance their speechwriting skills.
- The latest research techniques for using the Internet during speech preparation and research, including an emphasis on the importance of evaluating Web sites for accuracy and helpfulness.
- Tips and principles for using PowerPoint and new technology effectively and appropriately.
- The acclaimed audience-centered approach forms the foundation of this text: marginal icons connect chapter content to the idea that great speeches start with an awareness of the audience, and visual learners will appreciate the annotated audience-centered approach model that walks the student through the process of constructing and delivering a successful speech.
- The end-of-chapter summary is comprised of two distinct categories: “Considering Your Audience” and “Considering Audience Diversity,” both of which synthesize important chapter points in relation to audience awareness and diversity.
- A concentration on skills development is woven throughout the book–“Recap” boxes periodically summarize important material, chapter outlines and learning objectives provide students with strategies and key points for approaching the chapter, chapter summaries provide concise and focused overviews of the content, and end-of chapter questions promote critical thinking skills and an ethical consideration of issues.
- Strong spotlight on ethical issues-- including the tradition of free speech in a democratic society, plagiarism, honesty in communication, the legitimate use of evidence and reasoning, and the need for tolerance–combined with a full chapter on ethics, integrated coverage throughout the text, and end-of-chapter "Ethical Questions" illustrate to students the importance of being ethical speakers and listeners.
- An emphasis on cultural diversity focuses on how audiences of different cultural backgrounds interpret messages differently and how the speaker can successfully overcome these differences.
- Student speeches; news items relating to politics, science, and the arts; excerpts from great speeches; and new speeches in the appendix provide classic and contemporary speaking examples that illustrate chapter content and concepts.
- A comprehensive approach to speaking with confidence begins in Chapter 1, which contains detailed coverage of managing speech anxiety, including applications of the latest communication research with concrete suggestions to help students better manage speaker anxiety and communication apprehension.
Caracteristici noi
- A new marginal feature, Confidently Connecting with Your Audience, helps students manage speaking apprehension. This feature provides tips and strategies for managing communication apprehension effectively–from building confidence with a well-organized speech (Ch. 9) to focusing on the information you have to share rather than on your fears (Ch. 15).
- Expanded and improved Learning From Great Speakers box identifies lessons students can learn from great speakers to help them emulate effective speaking skills.
- Speech Workshop, an end of chapter feature, provides a wealth of activities, worksheets, strategies, and suggestions for helping students develop and deliver speeches. Each workshop includes chapter-specific suggestions for building confidence and helping students become effective audience-centered public speakers.
- A new example for the popular and effective Developing Your Speech Step by Step box offers a model for students as they work on their own speeches. Students can easily follow the steps of a successful student speaker as she works through the speech-making process.
- New inside back cover design showcases an annotated model of the audience-centered public speaking approach that includes ideas and research-based suggestions to help students see a panoramic overview of specific ways to manage communication apprehension at every step of the public speaking process.
- New research and examples update the scope and currency of every chapter.
- New speeches in the end of book appendixes include examples like Bill Gates’ 2007 commencement speech at Harvard University, and contribute to a diverse pool of sample speeches which inspire and instruct students preparing their own material.
- New material on effectively usingcontemporary technology like iPods and new onlineresearch tools like Google Scholar enriches the discussion and provides students with more tools for creating and delivering great speeches.