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Publishing Business in Eighteenth–Century England: People, Markets, Goods: Economies and Societies in History

Autor James Raven
en Limba Engleză Paperback – 17 sep 2014
Publishing Business in Eighteenth-Century England assesses the contribution of the business press and the publication of print to the economic transformation of England. The impact of non-book printing has been long neglected. A raft of jobbing work serviced commerce and finance while many more practical guides and more ephemeral pamphlets on trade and investment were read than the books that we now associate with the foundations of modern politicaleconomy. A pivotal change in the book trades, apparent from the late seventeenth century, was the increased separation of printers from bookseller-publishers, from the skilled artisan to the bookseller-financier who might have noprior training in the printing house but who took up the sale of publications as another commodity. This book examines the broader social relationship between publication and the practical conduct of trade; the book asks what itmeant to be 'published' and how print, text and image related to the involvement of script.
The age of Enlightenment was an age of astonishing commercial and financial transformation offering printers and the business press new market opportunities. Print helped to effect a business revolution. The reliability, reputation, regularity, authority and familiarity of print increased trust and confidence and changed attitudes and behaviours. New modes of publication and the wide-ranging products of printing houses had huge implications for the way lives were managed, regulated and recorded.

JAMES RAVEN is Professor of Modern History at the University of Essex and a Fellow of Magdalene College Cambridge.
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Specificații

ISBN-13: 9781843839101
ISBN-10: 1843839105
Pagini: 348
Dimensiuni: 156 x 234 x 19 mm
Greutate: 0.49 kg
Ediția:New.
Editura: BOYDELL PRESS
Seria People, Markets, Goods: Economies and Societies in History


Notă biografică


Cuprins

The Mediation of the Press England and the Uneven Economic Miracle The Printed and the Printers Serviced by Stationery and Printing Printing and the City of London Advertising The Advertisers Intelligence Instruction and Guidance Widening Discussion Business, Publishing and the Gentleman Reader Conclusion Select Bibliography

Descriere

Many more people encountered newspapers, business press products or jobbing print than the glamorous books of the Enlightenment. This book looks at the way in which print effected a business revolution.