Publishing: Principles and Practice
Autor Richard Guthrieen Limba Engleză Paperback – 12 sep 2011
- Iain Stevenson, Director, UCL Centre for Publishing
At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing.
The book guides the reader through the history of publishing and the main issues facing the industry today. Among these are:
- Legal conundrums
- Cultural conflicts
- Trade practices
- Publishing within and across sectors
- Editorial requirements
- The challenge of electronic publishing
- Making your ideas count in print
- Rationalization and the growth of corporate publishing cultures
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Specificații
ISBN-13: 9781847870155
ISBN-10: 1847870155
Pagini: 240
Ilustrații: illustrations
Dimensiuni: 170 x 242 x 14 mm
Greutate: 0.39 kg
Ediția:New.
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
ISBN-10: 1847870155
Pagini: 240
Ilustrații: illustrations
Dimensiuni: 170 x 242 x 14 mm
Greutate: 0.39 kg
Ediția:New.
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
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Recenzii
This is an indispensable and highly-readable study of the publishing industry past, present and future. For students and professionals in publishing it provides an authoritative, up-to-date and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommended.
Written for anyone wishing to learn about the Anglophone publishing industry, this text fills a long-standing gap in the market. It covers each of the publishing functions, as well as the processes associated with creating and disseminating print and digital products... Guthrie's text is an industry overview for professionals, but is scholorly enough to make it an ideal student textbook.
Absolutely first rate. I wish I'd had a text like this in front of me when I started Black Sparrow in 1966! Everything is organized and laid out in the most helpful way. I shake my head when I realize I had to discover how to publish books, the hard way, through trial and error. Publishing is a remarkable achievement.
'This is a very concise and easy to understand summary of the publishing industry. The book covers all the different stages that go into publishing a book, from acquisitions to marketing. Guthrie even has sections on the history of the book industry from the beginning, leading to the ebook craze. Guthrie manages to be honest about the different arguments, and gives a very good look at both sides of every argument. For anyone remotely curious about the nuts and bolts of the industry, this book is probably what you are looking for.'
'Guthrie’s book provides a comprehensive guide to publishing issues some other sources skim over. Subjects such as possible cultural conflicts and varying trade practices are explored accessibly but authoritatively. While Guthrie writes about both publishing and self-publishing, Publishing: Principles and Practice is laid out for maximum usability, allowing readers to search out relevant passages with ease. Guthrie writes in a welcoming, almost casual style mixing in interviews and real world examples to illustrate his assertions and stop things stagnating.'
Provides the reader with a detailed account of all aspects of the publishing process with excellent and vivid examples.
Written for anyone wishing to learn about the Anglophone publishing industry, this text fills a long-standing gap in the market. It covers each of the publishing functions, as well as the processes associated with creating and disseminating print and digital products... Guthrie's text is an industry overview for professionals, but is scholorly enough to make it an ideal student textbook.
Absolutely first rate. I wish I'd had a text like this in front of me when I started Black Sparrow in 1966! Everything is organized and laid out in the most helpful way. I shake my head when I realize I had to discover how to publish books, the hard way, through trial and error. Publishing is a remarkable achievement.
'This is a very concise and easy to understand summary of the publishing industry. The book covers all the different stages that go into publishing a book, from acquisitions to marketing. Guthrie even has sections on the history of the book industry from the beginning, leading to the ebook craze. Guthrie manages to be honest about the different arguments, and gives a very good look at both sides of every argument. For anyone remotely curious about the nuts and bolts of the industry, this book is probably what you are looking for.'
'Guthrie’s book provides a comprehensive guide to publishing issues some other sources skim over. Subjects such as possible cultural conflicts and varying trade practices are explored accessibly but authoritatively. While Guthrie writes about both publishing and self-publishing, Publishing: Principles and Practice is laid out for maximum usability, allowing readers to search out relevant passages with ease. Guthrie writes in a welcoming, almost casual style mixing in interviews and real world examples to illustrate his assertions and stop things stagnating.'
Provides the reader with a detailed account of all aspects of the publishing process with excellent and vivid examples.
Cuprins
Introduction
Chapter 1: A History of Books
The First Paradigm: From Vellum Codex to Print Book
1475-1533: The Early English Trade
1533-1694: Age of Control
1694-1774: Rise of 'The Publisher'
1774-1935: Era of the Publishing Firm
1935-1970: The Paperback Revolution
1965-Now: Conglomerate Publishing
Chapter 2: The Publishing Process
The Value Chain
The Editor's Task
The Production Process
Architecture of the Book
Printing, Paper & Bookbinding
Budgeting a Book
Author-House Relations
Agents
Writers
Readers
Chapter 3: Sectors in the Anglophone Model
Consumer or Trade Books
Academic, Scholarly or Higher Education Publishing
Professional and Journal Publishing
Education
English Language Training
Reference
Children's Books
Religion
Leading Revenues by Sector (U.S., UK, Europe & Japan) in 2009
Chapter 4: Craft to Corporation
Brands
The Business of Publishing
The Corporatisation of Books
Corporate Strategies
The Mechanics of Mergers
The Rise of the Big Five Trade Publishers
The Twenty-First Century
Chapter 5: Copyright and Publishing Law
The Statute of Anne
Timeline of Copyright and Intellectual Property Law
Copyright Today
Defamation and Libel
Seditious Libel
Malicious Falsehood
Obscenity
Libel & Libel Tourism
Copyright Infringement
Moral Right and Integrity
Digital Law
Fair Use and First Sale in the Digital Age
Chapter 6: Rights and Contracts
Book Club Rights
Paperback Rights
Translation Rights
Serial Rights
Territorial Rights
Other Anglophone Markets
Publishing Contracts
Contract Clauses
Subsidiary Rights in Contracts
Chapter 7: Marketing, Promotion and Bookselling
The Marketing Jigsaw
Sales Timeline & Techniques
The Blurb
Business to Consumer (B2C)
Prizes and Sales
Bookselling Practice
How and Why Books Sell
Discounts, Sale and Return
Chapter 8: The Era of Digital Publishing
The Internet
Open Source Culture
Social Networking
Broadcasting v. Networking
Media Regulation
Advertising
Guerilla Marketing
Piracy & Digital Music
Print on Demand (POD)
Google Books
E-Books
Chapter 1: A History of Books
The First Paradigm: From Vellum Codex to Print Book
1475-1533: The Early English Trade
1533-1694: Age of Control
1694-1774: Rise of 'The Publisher'
1774-1935: Era of the Publishing Firm
1935-1970: The Paperback Revolution
1965-Now: Conglomerate Publishing
Chapter 2: The Publishing Process
The Value Chain
The Editor's Task
The Production Process
Architecture of the Book
Printing, Paper & Bookbinding
Budgeting a Book
Author-House Relations
Agents
Writers
Readers
Chapter 3: Sectors in the Anglophone Model
Consumer or Trade Books
Academic, Scholarly or Higher Education Publishing
Professional and Journal Publishing
Education
English Language Training
Reference
Children's Books
Religion
Leading Revenues by Sector (U.S., UK, Europe & Japan) in 2009
Chapter 4: Craft to Corporation
Brands
The Business of Publishing
The Corporatisation of Books
Corporate Strategies
The Mechanics of Mergers
The Rise of the Big Five Trade Publishers
The Twenty-First Century
Chapter 5: Copyright and Publishing Law
The Statute of Anne
Timeline of Copyright and Intellectual Property Law
Copyright Today
Defamation and Libel
Seditious Libel
Malicious Falsehood
Obscenity
Libel & Libel Tourism
Copyright Infringement
Moral Right and Integrity
Digital Law
Fair Use and First Sale in the Digital Age
Chapter 6: Rights and Contracts
Book Club Rights
Paperback Rights
Translation Rights
Serial Rights
Territorial Rights
Other Anglophone Markets
Publishing Contracts
Contract Clauses
Subsidiary Rights in Contracts
Chapter 7: Marketing, Promotion and Bookselling
The Marketing Jigsaw
Sales Timeline & Techniques
The Blurb
Business to Consumer (B2C)
Prizes and Sales
Bookselling Practice
How and Why Books Sell
Discounts, Sale and Return
Chapter 8: The Era of Digital Publishing
The Internet
Open Source Culture
Social Networking
Broadcasting v. Networking
Media Regulation
Advertising
Guerilla Marketing
Piracy & Digital Music
Print on Demand (POD)
Google Books
E-Books
Notă biografică
Richard Guthrie is a researcher of print and digital book publishing with twenty years media production experience. He has a MA and PhD in publishing studies and has lectured in Publishing Studies at the University of Greenwich, London.
He is author of Power Over Publishing which caused quite a stir in the industry when it was released and is frequently quoted in debates over ebooks. Other published articles include: Why has the e-book revolution stalled? (Logos, 18/1, 2007), Riding the eFrenzy of 2000: Stephen King and the e-book," (Logos 17/3, 2006), Electronic Publishing: the unanswered challenge (Logos, 16/2, 2005), and E-books in development hell, Gemstar¿s demise and the Murdoch factor (Logos, 14/4, 2003)
Descriere
This book is for academics and students studying the theory of publishing and for young professionals entering the practical reality of the industry. It provides historical context, describes industry processes and institutions and is packed full of real-life examples and advice for success in both print and digital publishing.