Pura Vida The words are: pure and life. In context it means, "nothing but life," or "a whole lot of life," or "all life." Pura Vida is the collection of people and stories that transcend the paper and rise from the page with color, form and life. Miraculous, tragic, humorous and wondrous, these stories are about the essential aspects of the human experience. Unpolluted emotions and passion combine to form these very short accounts of fulfilled lives - pura vida!