Presentation of projects by the Pure Sign Design Lab, a group of young Florentine designers exploring creative themes related to the intangible sum values of a product and the purity of Nature's forms, notably through four conceptual axes: innovation, design, territory and communications. The group's projects aim to trace a new syncretism between the creative act and quality of life, in an environment capable of suggestion and emotion, searching for an interpretive lifestyle that integrates criteria of interaction and awareness of nature and the environment. Critical texts examine various projects, from video games to cultural products, household objects and those for the body, each revealing new codes for intelligent glamour. Italian text.