Purposeful: Are You a Manager or a Movement Starter?

Ordinary people make extraordinary change. Jennifer Dulski, the head of Facebook Groups, has been a startup founder, a tech executive, and president of Change.org. She has been the mastermind making change in both the business and activism worlds.

And though they may seem diametrically opposed in their missions and methods, Dulski argues that the best leaders in both fields share one crucial trait: they lead movements. Whether you're at a startup or a political campaign, a Fortune 500 company or a local community group, you can turn a mission into a movement by helping others believe that they have the power to change the world. Dulski teaches readers to accomplish huge goals step-by-step by tapping into their visions and inspiring others to join the cause, as she has done at as an executive at Google, Yahoo, and Change.org.

Now she pairs her experience with stories of movement leaders from both the business and activism worlds. Their passions and origin stories vary widely, but Dulski distills the common themes from these change-makers' experiences into a few key takeaways such as 'passion is an equaliser'; 'why not me'; and 'encourage others with vulnerability'. This is an invaluable resource for all would-be leaders who want to make an impact on the world.