Are your greeting card sales at a standstill? Do you want to move your sales beyond the local store to stores across the country? Have you thought about working with sales reps but have no idea where to begin? This is the book you've been waiting for. Finally, everything the small greeting card manufacturer needs to know about finding, recruiting and retaining a winning sales force can be found in this easy-to-read handbook. Written from both the manufacturer and sales rep perspectives, this nuts and bolts guide is full of industry information, sales tips and guidance for building successful and profitable rep relationships. Are you ready to push the envelope?