Social media continues to influence - dominate, even - many aspects of our personal and professional lives. How we communicate and collaborate. How we market and sell our businesses and services. How we engage and communicate with the people that work for us and buy from us. How we consume information. How and where we do the work that we do. We live in an increasingly open and transparent world which offers organisations the chance to rethink some of the old ways of working - but for many social media is still misunderstood or a missed opportunity. Following the success of "Putting Social Media to Work," which was aimed at HR practitioners, this book is an updated and enhanced version targeted at the independent practitioner or small business owner. It explains why understanding social and being social are important for individuals and organisations alike, and why, whatever your personal perspective on all things social media, you cannot ignore it if you want your business to be a success. The authors share their own experiences of what social has done for them and give you some ideas on how to implement social for you and your business. This is the social world. Are you ready?