The aim of this work was to understand the use of women's footwear, especially for work and leisure, and to relate it to the professions carried out by the consumers. To this end, a qualitative and iconographic study was carried out using an electronic diary with 30 AB class women who work in five professional areas. The central premise of this study is the possible relationship between a woman's professional area and the style of shoe she wears on different occasions. In this sense, there would be a predisposition on the part of women to adapt the style of shoe and size of heel to the type of profession they perform.