KEY BENEFIT Qualitative Research Methods for the Social Sciences is written with the recognition that different researchers in different fields each bring their own needs and intentions to the process. Howard Lune and Bruce Berg aim to guide the reader through the process of research planning, carrying out one's projects, and making sense of the results. Each chapter provides examples of the best and worst approaches to the kinds of questions that arise with each form of research, as well as discussions of what makes an approach successful or not. Like its predecessors, the Ninth Edition stresses the importance of ethics in research and respect for subjects.

KEY TOPICS Introduction; Designing Qualitative Research; Ethical Issues; A Dramaturgical Look at Interviewing; Focus Group Interviewing; Ethnographic Field Strategies; Action Research; Unobtrusive Measures in Research; Social Historical Research and Oral Traditions; Case Studies; An Introduction to Content Analysis; Writing Research Papers: Sorting the Noodles from the Soup

MARKET For those interested in Research Methods in Political Science and Sociology, and in Qualitative Research Methods