The book is based on the experience of teaching various courses like Agricultural Marketing, Quality controlling, Grading and standardisation, SPS compliance, Price quality, related subjects to under graduate and post graduate students, guiding; and conducting research studies and extensive visits of agricultural markets by the authors during last 15 years. The material in the book has been synthesised from our own research findings and the findings available of others, data from different published sources, practical insights of the authors and policies of the government.