Quality Management in the Nonprofit World enables nonprofit organizations to enhance the quality of their services by adopting methods of quality management first developed in private industry and applying then to their special needs. Larry W.Kennedy explains how managing for quality can not only improve the servives nonprofits provide, but also increase the number of the people they serve. He reveals that the pursuit of quality yields benefits in effective, efficient, and economical operations, reading marketable programs, and a broad, strongly motivated donor base. A well-managed organization, he explains, attracts increased involvement by both volunteers and contributors.