Dr Ralf Heron is not the typical, theoretical QM Guru, but rather a QM Entrepreneur. He started his career in Germany where he worked for over 15 Years as a Consultant and helped dozens of companies to reach their ISO 9000 Certifications. He then moved to Spain for 8 years followed by a journey to Dubai for 7 years, and is currently based in the United States. This diverse work experience of various regions across the globe and the exposure to widely different cultures has helped him to gain an in-depth understanding of the issues involved in Quality Management implementation that made him a real practical QM Expert. Quality Management is the key to success, in this economy we are now. Only those Organizations that manage to have and keep satisfied customers will grow back into the market and Survive. History has shown and proven this many times over. The concepts of QM and ISO have been explained in an easy to understand manner by the author.