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Quantitative Research Methods in Communication de Erica Scharrer

Quantitative Research Methods in Communication: Routledge Social Justice Communication Activism Series

Autor Erica Scharrer, Srividya Ramasubramanian
en Limba Engleză Hardback – 17 apr 2025
This fully updated second edition offers an advanced introduction to quantitative methods that focuses on why and how to conduct research that contributes to social justice. It includes updated real-world case studies, interviews with scholar-activists, definitions of key concepts as a deeper focus on ethics, social media and more.
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Specificații

ISBN-13: 9781032604947
ISBN-10: 1032604948
Pagini: 352
Dimensiuni: 178 x 254 mm
Ediția:2. Auflage
Editura: Taylor & Francis Ltd.
Seria Routledge Social Justice Communication Activism Series

Cuprins

1. Foundations and Definitions  2. Ethical Considerations  3. Operationalization and Otherness  4. Sampling and Representation  5. Soliciting Opinions Through Survey Research  6. Studying Responses through Experimental Methods  7. Examining Communication Content in Content Analysis Research  8. Calculations and Complexity  9. Statistical Analysis: From Principles to Practice  10. Mixing Methods: Triangulating with Qualitative Research  11. Community Partnerships and Partitipatory Research  12. Communicating Research for Publication, Policy, and the Public

Notă biografică

Erica Scharrer (PhD, Syracuse University) is Professor and Chair of the Department of Communication at the University of Massachusetts Amherst. She is co-author of three additional books, including Media and the American Child, and editor of the Media Effects/Media Psychology volume of the International Encyclopedia of Media Studies. Her research on the topics of media content, opinions of media, media effects, and media literacy has appeared in a number of journals.
Srividya Ramasubramanian (PhD, Penn State University) is Presidential Impact Fellow, Professor of Communication, Affiliated Professor of Women’s and Gender Studies, and Director of the Difficult Dialogues Project at Texas A&M University. Her research focuses on critical media effects, diversity, anti-racism, prejudice reduction, media literacy, and social justice and has been published in several journals, books, and popular press outlets. She is also Executive Director of Media Rise, a nonprofit for meaningful media for social justice.
 

Recenzii

"Research on issues of social justice could not be more timely, urgent, and fundamental. This volume provides clear and thoughtful guidance on how we can use and learn from social science research to utilize the power of numbers for social good. This volume takes the reader through every stage of the research process, including design, data collection, data analysis, and community-based scholarship. Undoubtedly this book will be foundational for scholars and students who want to use their research for social justice." —Mary Beth Oliver, Bellisario Professor of Media Studies, Penn State University, and President Elect, International Communication Association
"This isn’t your father’s methods text, and that’s a good thing. If you’re focused on social justice and suspicious of quantitative methods, this book will show you how quantitative, mixed, and qualitative methods can—and should—all be marshalled to address the important questions we face today. This is an introduction to quantitative research design and execution that successfully engages with societal problems without sacrificing any of the nuance and precision expected from a first-rate textbook." —Larry Gross, Professor, University of Southern California
"This is not just another stats book! Scholarly yet accessible and practical, Scharrer and Ramasubramanian critique the misuse of numbers and, more importantly, show us how to harness the power of numbers for social justice. This is a book that many in our field have been waiting for." —Sonia Livingstone, London School of Economics and Political Science
"In covering the nuts and bolts of quantitative research methods while showing why and how research matters for society, this book is a tremendously valuable resource for students and scholars in Communication and across the social sciences."—Dana Mastro, Associate Dean of the College of Creative Studies and Professor of Communication, University of California, Santa Barbara