Cantitate/Preț
Produs

Questionnaires

Autor Douglas R. Berdie, John F. Anderson, Marsha A. Niebuhr
en Limba Engleză Hardback – 31 ian 1992
The second edition of Questionnaires: Design and Use has been greatly expanded from the original edition (1974), which has become a standard reference and training text for people using survey research techniques. It is a complete source of information on questionnaires for lay persons and professionals-an authoritative discussion of issues combining a review of previous writings with the authors' 15 years of professional experience with questionnaires. Covered are such topics as how to choose between mail surveys and interviews, designing a study using questionnaires, questionnaire format, how to write questions, discussion of response rates, and brief recommendations on analyzing data from questionnaires. A highlight of the book is the fully annotated bibliography containing 494 sources of important work related to survey research conducted over the past 50 years, with a table of contents organized by topic. Extensively illustrated, this book is a must for people in business, marketing, psychology, education, journalism, sociology, health care, government, and all other areas where questionnaires are used.
Citește tot Restrânge

Preț: 48308 lei

Preț vechi: 62739 lei
-23% Nou

Puncte Express: 725

Preț estimativ în valută:
9248 9511$ 7672£

Carte tipărită la comandă

Livrare economică 18 februarie-04 martie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780810818842
ISBN-10: 0810818841
Pagini: 344
Dimensiuni: 138 x 220 x 24 mm
Greutate: 0.48 kg
Ediția:Revised
Editura: Rowman & Littlefield

Notă biografică


Descriere

A complete source of information on questionnaires for lay persons and professionals, from how to design a questionnaire and write the questions to analyzing the data.