This second 'Quick Guide' builds on its predecessor, 'How Top Salespeople Sell', which describes the sequence of activities they follow that 'moderates' do not. Both guides equip the 'sales' reader with new practical tools and self-help exercises in 'top selling'. They will gain profound insight into how to 'best sell' their company's products and services. The CEO reader will unearth: the hidden reasons behind the variations in performance across their sales-force and a new, truth-based, direction for top salespeople to engage large corporations. Borne of research, direct selling experiences and coaching in some of the world's largest companies including: IBM, Xerox, Cisco, BP, American Express, Standard Chartered and Reckitt Benckiser. Paul C Burr PhD, http: //paulcburr.com/