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Racism, Sexism, and the Media: Multicultural Issues Into the New Communications Age

Autor Clint C. Wilson, Felix Gutierrez, Lena M. Chao
en Limba Engleză Paperback – 19 noi 2012
Racial and ethnic inclusiveness has grown to be more important in the United States as its society has become increasingly diverse. Racism, Sexism, and the Media: The Rise of Class Communication in Multicultural America, Fourth Edition examines how people of color fit into the fabric of America and how the media tell them and others how they fit. Authors Clint C. Wilson, Felix Gutierrez, and Lena M. Chao perceive the rise of class communication as a result of the convergence of new media technologies and continued demographic segmentation of audiences as people of color grow as targets of and markets for the media. The Fourth Edition includes updated content on topics covered in the previous editions, such as film, television, radio, print media, advertising, and public relations, expanded coverage on women of color (including an integrated assessment of their media experiences), and new material on Muslim, Arab, and Asian groups and on new technologies and social media use and their impact.
The authors have arranged the chapters to facilitate a logical approach to the subject, providing readers more access to understanding how the media represent minorities.
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Specificații

ISBN-13: 9781452217512
ISBN-10: 1452217513
Pagini: 336
Dimensiuni: 178 x 254 x 20 mm
Greutate: 0.58 kg
Ediția:Fourth Edition
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States

Cuprins

PART I. MAJORITY RULES: "MINORITIES" AND THE MEDIA
1. Demographics
2. Media Matters
3. Disparaging the "Other"
PART II. RACISM AND SEXISM IN AMERICAN ENTERTAINMENT
4. "Bamboozling" Stereotypes Through the 20th Century
5. Race, Culture & Gender in the New Media Age
PART III. RACISM AND SEXISM IN PUBLIC COMMUNICATIONS
6. The Press: Whose (News) Media Is It?
7. Marketing and Advertising: The Media's Not So Silent Partners
8. Public Relations: An Opportunity to Influence the Media
PART IV. OVERCOMING RACE AND GENDER INSENSITIVE MEDIA
9. Advocacy: Keeping Their Feet to the Fire
10. Access: Equitable Hiring Principles Elude Media Employers
11. Alternative Media

Notă biografică


Descriere

Examines how people of color fit into the fabric of America and how the media tell them and others how they fit.