The radio business in 1988 is an exciting and challenging environment.
Larry Gamble, dazed by the romance of broadcasting, invests his family's savings in a "make-or-break" venture becoming the sole owner of a radio station serving a diverse mountain community in central California.
It is the start of a 25-year love affair that will see him make many friends and develop a loyal and passionate family of listeners.
Like all relationships, however, it is not without its problems, and Gamble soon finds himself battling the bureaucracy while having to meet the challenges of a continually evolving broadcasting world.
The long hours and never-ending worry begin to change Gamble's optimistic attitude and affect his physical health, and he reluctantly decides that perhaps it's time to move on.
When there is a sudden upturn in the economy, he makes the heart-wrenching decision to begin the painful separation process.
But will the sale ever go through, that is the million-dollar question?