Here's a little of what you'll learn inside of this book: - Effective PPC advertising strategies - Optimizing your website and monitoring your progress - Creating effective ads and advanced ad tracking - Setting up your own affiliate program, and how to get thousands of people to promote your product for free - Using a secret website that can help you to launch your affiliate program within the next 4 days - The best way to collect ""opt-in"" email addresses, and what this means for your online marketing efforts - How to generate qualified prospects that are most likely to buy your products or services. - How to separate leads that will make you profitable - apart from leads that will waste your time. - The importance of testing and performance, and how to track your sales - Tips on building credibility and maintaining it - Find out if you should be selling a product or service - All about backend selling and why it's important - Keyword science for SEO - And more