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Ranger Reboot: Nostalgia, Transmediality and the Power Rangers Franchise

Autor Ross Garner
en Limba Engleză Hardback – 25 ian 2023
ExaminingPower Rangers, the long-running but frequently-maligned intellectual property, by treating it seriously and on its own terms,Ranger Rebootconsiders how forms of mediated nostalgia respond to, and are shaped by, such production-located issues as public service and/or commercial outlooks, scheduling decisions and target audience. The study argues in favor of rejecting a primarily sociological understanding of mediated forms of nostalgia, which would account for these by linking them to perceived periods of anxiety and crisis, by instead foregrounding how production-based concerns impact upon individual constructions of nostalgia. By addressing these issues, the chapters highlight how forms of nostalgia address multiple overlapping, and frequently contradictory, audience profiles. This introduces the neologism 'glacial transmedia', arguing that greater attention should be paid towards the temporality of industrial strategies for transmedia development by analysing the relationship between thePower Rangerson television and its main licensee (and later owner), the toy manufacturer Hasbro.
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Specificații

ISBN-13: 9781501312533
ISBN-10: 1501312537
Pagini: 240
Dimensiuni: 152 x 229 mm
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:New York, United States

Caracteristici

A re-engagement, and furthering, of arguments concerning polysemy by introducing how such ideas can be re-thought in the contemporary context by addressing production issues

Notă biografică

Ross Garneris Lecturer in Media and Cultural Studies in the School of Journalism, Media and Cultural Studies at Cardiff University, UK. His research interests include television memory and nostalgia, contemporary TV institutions and the intersections between these areas and aspects of televisual form and content. Garner has published research exploring such ideas in a variety of edited collections with a primarily TV Studies focus.

Cuprins

IntroductionPart One1: Nostalgia, Discourse and Institutional Contexts 2. The Nostalgic Turn in the American's Children Television IndustryPart Two3. Hasbro Go-Slow: Glacial Transmedia in the Neo-Saban Era4. Going Legendary: Empty Nostalgia andPower Rangers Super MegaforcePart Three5. Forever Green: Initiating Nostalgia and Authenticity in Boom! Studios'Might Morphin' Power RangersComics6. Brand-Filtered Tangible Nostalgia and Long-Tail Licensing inMighty Morphin' Power RangersFunko Pop! VinylsConclusionBibliographyIndex