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Reaching the Interactive Customer: Integrated Services for the Digital World

Autor Mai-lan Tomsen, Ron Faith
en Limba Engleză Paperback – 30 mar 2003
Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions.
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Specificații

ISBN-13: 9780521816700
ISBN-10: 052181670X
Pagini: 178
Dimensiuni: 152 x 228 x 14 mm
Greutate: 0.25 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:New York, United States

Cuprins

1. Information age in the home; 2. The personalization of communication devices; Communication; 3. New sound; 4. New view; 5. Monitoring the home; 6. Balancing act; 7. Road to a new market.

Descriere

Provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers.