When you read a book you are not confident in its contents unless you are sure that the author really knows what he is writing about. To give potential readers confident I will brag - just a little I was managing director for some twenty-two years of a public property company with a quote on the London Stock Exchange, and before that for ten years a partner in a firm of surveyors and estate agents. I was a Chartered Surveyor. I bought and sold all types of property and negotiated at the highest level in one of the most exacting markets in the world. My record proves that I have the expertise to put this book before those who want guidance on salesmanship. I have been buying and selling all my workink life. My main purpose in writing this book was to provide a concise guide for busy persons who want to increase their ability to sell and, thus, take out all the terrifying thoughts that clog the mind and stop profitable action. My book will appeal to all salespersons seeking better sales figures and cant find time to seek advice. It will be of constant use to a those who answer "yes" to the following three questions. (1) Do you want some short, sharp lessons so that you can IMMEDIATELY win in the marketplace? (2) Do you want success in selling without wading through an academic treaty which wastes valuable selling time? (3) Do you want realist lessons/tips so that you can exclaim "Thats just what I have been seeking - good sound commonsense"? IF YOU DO - then this book was written for you. Author - John Mepham