Reader feedback in text design: Validity of the plus-minus method for the pretesting of public information brochures: Utrecht Studies in Language and Communication, cartea 13
Autor Menno de Jongen Limba Engleză Paperback – 31 dec 1997
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Specificații
ISBN-13: 9789042004214
ISBN-10: 9042004215
Dimensiuni: 155 x 235 mm
Greutate: 0.29 kg
Editura: Brill
Colecția Brill
Seria Utrecht Studies in Language and Communication
ISBN-10: 9042004215
Dimensiuni: 155 x 235 mm
Greutate: 0.29 kg
Editura: Brill
Colecția Brill
Seria Utrecht Studies in Language and Communication
Recenzii
”… a well-written monograph that researchers and graduate students conducting document design research should add to their personal libraries.” in: Technical Communication, Vol. 47, No. 2, May 2000
Cuprins
1 Research questions and background of the study. 2 Research into text evaluation: Issues, designs, and results. 3 Validity of the pretest instrument for informative and instructional brochures. 4 Validity of the pretest instrument for persuasive brochures. 5 Expert judgments about reader feedback: Additional evidence on the usefulness of pretest results. 6 Sample size and reliability: How many participants are needed? 7 General discussion. Notes. References. Appendix 1: Instructions for the plus-minus method. Appendix 2: Examples of questions in the independent-groups experiments.