Flemming's READING FOR RESULTS, 14th EDITION, offers explanations and exercises that will help you enlarge your reading vocabulary and show you exactly what to look for when you read. Above all, it will teach you how to store what you learn in your long-term memory. This edition offers more tips about how to read writing created specifically for the web and also a step-by-step explanation of how to find the focus in an academic text. An updated discussion of SQ4R, vocabulary notes to anchor new words in your memory, and a host of new readings (related to current topics such as the marketing of robot day care, the looming threat of drought, and the rise of social media Influencers) are all included in this edition.