Readings in Advertising, Society, and Consumer Culture
Autor Roxanne Hovland, Joyce M. Wolburg, Eric E. Haleyen Limba Engleză Paperback – 15 noi 2007
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Specificații
ISBN-13: 9780765615459
ISBN-10: 0765615452
Pagini: 440
Dimensiuni: 174 x 246 x 23 mm
Greutate: 0.75 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0765615452
Pagini: 440
Dimensiuni: 174 x 246 x 23 mm
Greutate: 0.75 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Notă biografică
Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
Cuprins
Foreword by Ron Taylor, Introduction, Part 1. Advertising and Consumer Culture: Institutional and Historical Perspectives, Part 2. Advertising and a Consumer Economy, Part 3. Advertising Rights and Responsibilities: Protecting Consumers in a Consumer Culture and a Global Economy, Part 4. Advertising Audiences: The Consumers in a Consumer Culture and the Ethics of Cultural Materialism, Part 5. Appendix: Useful Resources for Consumers and Advertisers in a Consumer Culture, Index, About the Editors
Descriere
Provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. This book begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising.