"Award-Winner "- 2014 USA Best Book Awards A good book on how to sell? Yes, but more importantly a book that teaches a system for communications. Learn a way to communicate that just happens to work in selling but in reality goes far beyond that. Haven't been able to read between the lines in verbal communications? No need to use guesswork to figure out what is being said. Communications will become clear and precise and sales calls will go from pitches to conversations. Conversations that can lead to more sales.