If there is one book you read on business, make it this one 'Realities of Business: Misadventures and Lessons Learnt' Honest, open and highly educational, this book not only tells you the inspirational story of entrepreneur Peter Spinda, but also educates you on the realities of owning and running a business. Packed full of invaluable educational content that will help you increase your chances of business success, this is a MUST read by every entrepreneur Over the past 15 years I have started, managed and wound down several businesses. I have had great success. And have also experienced failure. Along the way I have learnt valuable lessons that have sharpened my business acumen and have made me understand the Realities of Business. A MAN WITHOUT MISTAKES IS A MAN WITHOUT SUCCESS. 'Realities of Business: Misadventures and Lessons Learnt' is the true story of my journey within the world of business, and provides real world advice from the lessons I have learnt. In the first section of the book I tell you my story and give you an insight into the world of an entrepreneur. The second section of the book looks at the invaluable lessons I have learnt from the misadventures. MANY BUSINESSES FAIL WITHIN THEIR FIRST 5 YEARS. WILL YOURS BE AMONG THIS STATISTIC? Taking you from the moment you decide to go into business right through the life cycle of a typical business, I give you insight into what it is like to run a business, and the basic foundation knowledge you need to know and understand in order to maximise your chances for success. Some of the lessons you will learn in my book include: Lessons on Personal Development Lessons on Idea Development Lessons on Business Planning Lessons on Marketing Lessons on Sales and Customer Relationship Management Lessons on Financials Lessons on Obtaining More Cash Lessons on Winding Down a Business WHAT DO OTHERS HAVE TO SAY ABOUT THIS BOOK? "I have read a lot of business books over the years, and rarely do you find a book in which the author is so candid and forthcoming about their mistakes and failures. Peter paints a good picture on the world of the 'typical' business owner and the lessons outlined have really made me think different about my own business and the way I operate it. I highly recommend this book." - James T. "Easy read, to the point, great information and very handy to have as a guide for any small business owner. This is a must have on every entrepreneurs bookshelf." - Steve S. "Entertaining, informative, unique. Peter has a style which makes it simple to understand business concepts, and his honesty is commendable." - Marianne T."